Wednesday, September 7, 2016

Ice Cream, Ketchup, and Mayonnaise


This playful graphic was found in the Spring 2016 issue of Print magazine. Rob Clarke, Kath Tudball, and Michael Johnson are the designers. They created this typographic for their client Mr Cooper Ice Cream, which specializes in alcoholic and gourmet ice cream for adults. Rob Clarke mentions that the use of the lipstick print ties in to the hedonistic nature of Mr Cooper's products, and it does indeed. Without knowing much about Mr Cooper Ice Cream, the shape of this lips is visually intriguing. Getting to know your client and their products (doing your research) can go a long way to creating just the right image.




This next image was taken to accompany the article 'What the Kraft-Heinz Merger Means for Chicago'. I found this in the July/August 2016 issue of Communication Arts, and the image is a real shocker. The designer, Nicole Dudka, captures the intense feelings about the merger. Although I haven't read the accompanying article yet, I gather that the merger wasn't anticipated to go over well. The mayonnaise splatters, while seeming to dance around the ketchup bottle, are a symbol of volatile actions. It's interesting to note that the Heinz bottle is coming from the shadows, ripping apart the Kraft bottle, and then heading into the light. Is that a sign of things to come?